Different Ways to Partner with Dr. Dean | For Podcast Hosts

For podcast hosts and producers

Different ways to partner with Dr. Dean

There are two of them, and I keep them deliberately apart. One is the interview, which is free and stays editorial. The other is a commercial arrangement you can take up afterwards if it suits your show. Neither one depends on the other, and this page exists so you never have to guess which conversation you are in.

Start with the subject
The short version

One door is editorial. The other is commercial. They do not open into each other

I have spent a long time watching health media blur this line, and I think it is why audiences have stopped believing most of what they hear. So here is my arrangement, in plain terms.

Booking the conversation

Free. No appearance fee, no sponsorship requirement, nothing attached. You pick one of the campaign subjects, we agree a time, and I send books to you and your producer beforehand. That is the whole transaction, and nothing about it changes if you never speak to me again.

The partner programme

Optional, and offered only after an episode has run. It gives your listeners a way to get what we talked about, and it gives your show a share of what comes of it. It is on published terms, it is tied to your show rather than to me, and I do not mention it on air.

If you only want the interview, take the interview. Declining the commercial side has no bearing on whether I say yes, then or to a second booking later.

The first way

Book the conversation

You are booking a subject, not a book tour. Four arguments are open at the moment, each with its own talking points, its own reference set, and its own booking request so the right material reaches you before you record.

How the campaigns work

Pick the subject first

Sugar, vitamin C, magnesium, or the medical system itself. Each one is a different argument with a different shape, and telling us which you want is what lets us send talking points that fit your audience rather than a generic biography. If your episode is built around something else entirely, send a general request and say so.

The request carries the subject with it

Whichever campaign page you start from, the booking request remembers it. That is not a tracking exercise for its own sake. It is how the right review copies, the right question set and the right producer notes reach you without three rounds of email.

Then we find a time

I record from Hawaii, which is further from most of you than you think. Every booking gets confirmed in both time zones before anything is held, and the practical windows are set out below so you can pick one before you write to me.

Scheduling, in practical terms

The details that normally take three emails to establish.

Where I record Hawaii. HST is UTC minus ten and does not observe daylight saving, so the gap to the mainland shifts by an hour twice a year.
Best window for US shows My morning. That lands in a US afternoon and a European evening.
Best window for Asia-Pacific My afternoon, which is your following morning.
Lead time Two to three weeks is comfortable. If you have a timely hook and a hole in the calendar, ask anyway.
Length Thirty to ninety minutes. I am comfortable with long-form and do not need rescuing at the forty minute mark.
Format Audio-only, video, or live. Solo or panel. I will use whatever platform you already run.
Confirmation Every booking is confirmed in both time zones before it is held.
Pre-interview call Happy to do one if that is part of your process.
Before you record Biography, headshot, cover art, a question set built for the subject you picked, and digital copies of the books.

Four subjects are open. Pick the one your audience will actually sit through.

See the campaigns
The second way

The partner programme

Entirely optional, offered after an episode has run, and built to do two things at once: give your listeners a route to the thing they just heard about, and give your show a revenue stream of its own rather than a one-off fee.

What it is, and what it is not

Something for your listeners

The most common thing that happens after one of these episodes is that somebody writes in asking where to start. The programme gives you an answer to that question which is yours rather than mine, so the follow-up lands on your channel instead of disappearing into a search engine.

A revenue stream tied to your show

Not an appearance fee and not a sponsorship. It is an ongoing arrangement attached to your own audience, which means it keeps working on episodes I am not in. Terms are published rather than negotiated case by case, so you can read them before you decide.

Never a condition, never on air

I will not raise it during an interview and I will not make it a condition of appearing. If you want nothing to do with it, say so and we will never mention it again. That is the whole point of keeping the two doors separate.

Why I keep these two things apart

Because an audience can tell. If a guest arrives with a commercial interest in what they are about to recommend, listeners work it out, and everything that guest said gets discounted, including the parts that were true. I would rather give the interview away and keep it clean. That is also why I speak in generic nutrient terms on air rather than brand names, and why, if a listener asks where to buy something, I would far rather point them at a book.

Read the terms before you decide

The partner programme is set out on its own page: what it involves, what it asks of you, and the terms themselves. Read it before you decide rather than after.

See the partner programme

The questions hosts actually ask

Do I have to join the partner programme to book you?
No. It is not raised until after an episode has run, and declining it has no bearing on whether I say yes, then or later.
Will you mention it on air?
No. I speak in generic nutrient terms and do not promote products during interviews. If a listener asks where to buy something, I would rather point them at a book.
Can I take the books for my listeners without taking the commercial arrangement?
Yes. The review copies and anything arranged for your audience are part of the booking, not part of the programme, and nothing is asked in return.
What if I want the commercial arrangement first?
Say so and we will set it up, but the interview is still free and the terms are still the published ones. There is no better deal available for agreeing to both.
How do I know which subject to pick?
Start from your audience rather than from my catalogue. Each campaign page opens with the argument it makes, so you can tell within a paragraph whether your listeners would sit through it. If none of them fit, send a general request and describe the episode you actually want.
How far ahead do I need to book?
Two to three weeks is comfortable. Shorter is sometimes possible when the topic is timely, so ask rather than assume.